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The Marketing Show format

The Benefits of The Format
Our Insight

When we set out to create the format, we were looking for something that would enable us to cover and present a lot of information quickly and memorablly. So we look around and determined that aspects of live television had the greatest potential to be efficient, memorable and stimulating.

One of our experts had this to say after participating:

“Spent most of the day at the Marketing Show in Geneva. I actually had a wonderful time for this new event is truly innovative: created by Neil Gibbons and Tom Garrahan, two very seasoned ad and marketing executives, the format is a mixture of taped and live contributions about trends in the digital ecosystem likely to transform the marketing business. It is conceived as a television show, with a live audience and thus can go on tour.

Brilliant idea indeed, and soon to be in a city near you, check their website linked above. Since the live participants are locals, you have a wonderful mixture of taped expertise from all over the world and concrete example of what’s happening in your own market.”

Blog Posting: Philippe Mottaz, CEO AnyScreen (Former Director Swiss Television)


 
 

The Marketing Show presents the best in new practices in marketing from around the world in an innovative, entertaining format offering a new kind of professional information conference. The presentation perspective is primarily international with the aim to cover the most compelling new innovations being developed around the world.

We feature top international experts. We equally include top national experts whose points of view are essential for translating good ideas developed elsewhere for the local market.

The format is similar to a television program with hosts who provide continuity throughout the day; setting up each topic with background information and short feature presentations.

To add depth to each topic we look to present information from 5 different perspectives.

Topic Is Covered from 5 Different Persectives
Topics are covered from 5 different persectives employing the insights of multiple top professionals:
 
1. Facts & News Summary From Around the World
Each topic begins with an illustrated summary of key reports from around the world. The aim is to bring all participants up to speed on the basic facts surrounding the development.
 
2. Keynote Style Presentation From Top Experts From Around the World
We hear from the world's leaders on the significance and/or opportunitites associated with each topic. These are interviews that are conducted by The Marketing Show.
 
3. Reference Studies From Around the World
As learning examples we look at case studies for each topic. These are video presentations by the brand managers backed up by our own journalists and writers.
 
4. Demonstrations
When possible we present demonstrations of new techniques, technologies often interactively with the audience.
 
5. Presentations, Interviews, Strategic Panels.
During the show, top experts provide insites and advice on how to best use the new techniques
 

 

 

  

 



  
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