| E-Marketing From Around the Globe |
| Tuesday 15 April 2008 |
| 8:30 - 9:30 Registration and Coffee |
| 9:30 - 9:35 Welcome and Introduction |
| Morning Session |
| The Face of Emarketing 2008. What we learned in 2007. What's hot, what's working and most compelling in 2008. |
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Summary:
A look at the most compelling developments and learning in emarketing in 2007 and the new techniques to be looking at over the next 12 months. |
Topics:
Group presentation with international and South Aftrica experts each focusing in on a key area. Group includes:
MIcrosoft
Tom Garrahan, AlphaQuadrant
Emmanuel Vivier, Vanksen/Culture-Buzz
Popke Rein Munniksma, ABM Amro Bank |
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| Creating Services, Addiing Value Through Online Services |
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Speakers:
Popke Rein Munniksma, Team Leader 3D Experience, ABM Amro Bank, Netherland
David Ives, Director of the Developer & Platform Evangelist Business Group at Microsoft
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Topics:
How companies are creating customer value through online services.
What are the leading edge developments in this area.
How do you build and effective program. |
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| 11:00 Coffee Tea Break |
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| How digital technology is changing how media engages the consumer. |
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Speakers:
Daniela Krautsack, International Media Strategist
Katherine Roderick, Platform Strategy Advisor at Microsoft |
Topics:
How traditional media is changing.
The significant changes in how consumers are engaging with media.
What are media companies doing to stay relevant.
How media innovation is proving a winning strategy
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| Marketing with Social Media |
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Speakers:
Emmanuel Vivier, Vanksen-Culture Buzz (European leading social media company)
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Topics:
Social Media is a huge global phenonena that is having a significant impact on product sales, reputation and consumer attention.
How does a company work within the world of social media to positively affect its marketing position.
How do you approach, build it and manage it. |
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| 13:00 Lunch |
| 14:00 Afternoon Session |
| Effective Mobile Marketing Strategies, Opportunities |
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Speakers:
Colin Erasmus, Business Group Executive for Windows Client at Microsoft
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Topics:
How does it work.
What are the most interesting techniques and developments around.
Is it an effective marketing tool?
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| The future of broadcast television and marketing |
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Speakers:
Koo Govender, Marketing Director, MNET
Jason Probert, Head of New Media, MNET
Daniela Krautsack, International Media Strategist
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Topics:
Television is changing around the world. We discuss how it is changing.
The different ways television audiences are changing and how that is affecting marketing.
What television networks are going to keep themselves relevant around the world and South Africa. |
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| 15:15 Coffee Tea Break |
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| The next phase of customer relationship management for marketers |
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Speakers:
Wynand Roos, CRM product and solutions marketing manager at Microsoft
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Topics:
How the customer is evolving and how CRM is changing.
What considerations marketers should be looking at to stay competitive. |
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| Video Games Market |
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Speakers:
Cindy White, Marketing Manager for Enterprise and Devices at Microsoft |
Topics:
In the new digital era, advertising in video games offers huge potential for brands to connect with their consumers.
How it works?
Is it proving to be sucessful? |
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| 17:00 Host Wrap Up Day Ends |
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| Marketing Innovation From Around the World |
| Wednesday 16 April 2008 |
| 8:30 - 9:30 Registration and Coffee |
| 9:30 - 9:35 Welcome and Day's Program |
| Morning Session |
| Strategic Imperatives for Marketers in South Africa |
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Speakers:
Terry Murphy, Publisher, Marketing Mix, SA |
Topics:
Media Measurability
Breaking Through the Clutter
Regulatory Environment
Township Marketing |
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| Global Trends Sustainable Development |
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Speakers:
Anthony Kleanthous, Author, Senior Policy Advisor (WWF UK) |
Topics:
How sensitive is the consumer today to issues of sustainability.
The initiatives of the WCSD (World Business Council for Sustainable Development)
Strategies for your company. |
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| 11:00 Coffee Tea Break |
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| 10 Hotest Marketing Innovations |
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Group Presentation:
Magnus Linkvist, CEO Pattern-Recognition, SE
Seimen Scamell-Katz, TNS Magasin, UK
Microsoft
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Topics:
A short feature on 10 hot innovations from around the world.
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| Changing MultiChannel Retail Strategies |
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Speakers:
Seimen Scamell-Katz, CEO TSN Magasin, UK
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Topics:
How the world of retail is changing.
How retailers strategies are evolving
The new strategies for driving customer decisions at point of purchase.
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| Branded Media Content: Why This Strategy Is Taking Off Around the World |
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Speakers:
Stanley Edwards, Director Platypus Production , SA |
Topics:
More and more brands are engaging consumers with well thought thru program content that features brands or that is even brand based.
How is this happening? Is it effective.
A close up look at examples and strategies. |
| 13:00 Lunch |
| 14:00 Lunch Afternoon Session |
| Marketing ROI, Creating Brand Equity |
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Speakers:
David Haigh, CEO Brand Finance, U.K. |
Topics:
The methods for measuring marketing ROI
How to use marketing dashboards
How to increase your brand's equity value
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| Understanding Consumer Trends Worldwide |
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Speakers:
Magnus Lindkvist, CEO Pattern Recognition, SE |
Topics:
Consumers / customers are evolving in many ways and there are many trends to know about.
How do you identify which trends are the most important.
Which ones should marketers be focusing on.
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| 15:30 Coffee Tea Break |
| Microsoft & Today's Marketing Solutions |
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Speakers:
Tracey Newman, Head of Marketing & Communications, Microsoft |
Topics:
New perspectives that are driving effective marketing solutions.
Microsoft's role in helping marketing acheive their objectives. |
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| 16:15 Host Wrap Up |
| 16:20 Conference Ends |
