The Marketing Show Program Format

Topics

The Benefits of Marketing Show
Our Insight

Our program for 2007 provides a synthesis of the major stories covered in the marketing publications, international research organization and see being discussed in conferences around the world.

We have 3 aims in mind in putting together the content:

1. Background Info. We want to provide you the news and basic story associated with each topic area. if the topic is an 'emerging' technique, in other words, relatively new to the world of marketing, then we provide basic background information to ensure that everyone in the audience has a fundamental understanding of what the topics is and how it works.

2. The Marketing Opportunity. It is often a lot easier to understand what a new development is without understanding what the marketing opportunity is. Our international experts provide us the big pitcture international view. Our local experts provide us with the view on how to identify the opportunities on a national level.

3. How to work the opportunity. After you understand what the opportunity is, we then cover what has to be done to exploit the opportunity for your business.

Our program for 2007 will generally include the following topics. Please see the individual event programs for the definitive list of topics and speakers for the event you are interested in attending.

	MARKETING's BIG TRENDS • An examination of the major changes in marketing dynamics, consumer and customer habits, population trends affecting marketing, etc. • Marketing's big headlines and significance. • The state of the national market place.
	MEDIA: USER GENERATED CONTENT • Social Networking Comes of Age: The players, characteristics, examples • Web2.0 The shift to user generated content 000 • Story, facts & figures: Europe, International 000 • What is the impact on media and society? • The potential marketing ideas coming from these new developments? • Best approach and new tools for planning media investment in this new environment BLOGS: Everyone is Writing! Who's reading? The impact? • Using blogs for Brands & Companies (winning strategies) • Word of mouth marketing; strategies and techniques MEDIA: Traditional • The changes in traditional media • New Winning Strategies (advise from the media experts) MEDIA: Research & Metrics • Advances in media research /metrics
	EMARKETING • The Main Trends in emarketing • Websites (Winning Strategies) • Website Analytics (What they can show you; how use the results) • Podcasting for brands & business (best use scenarios) • Protecting your brand online: Not sexy but why you need to do it. • Search Word Marketing with Google, Microsoft, Yahoo!, Ask.com • Email broadcasting • Technology and new promotion techniques that are catching on: -----• Online couponing -----• Mobil phone instant promotions • RSS feeds: How to use them for business? •Video Games; story and examples of successful marketing campaigns/implementations via video games.
	MARKETING INNOVATION • How to generate brand Street Credibility • Making of Marketing Genius(es) in your company • 'Shopper focused' retail strategies for the retail environment
	BRANDING • Understanding how Touchpoint Brand Marketing works and why you need it.
	MEDIA, PRODUCTION TECHNOLOGY AND MARKETING • Printing; New Digital Techniques for improved Direct Marketing* --Sponsored feature by HP Invent • TV2 / IPTV and new tv advertising Strategies • Marketing communications via mobile phones • Interactive Billboards • Your company's own internet based TV Channel
	SOCIALLY RESPONSIBLE MARKETING • The Trends, the Opportunities
	ADVERTISING • Panel Discussion: A look at Today's Winning Strategies • The New Agency Account Team
	MADISON & VINE: The Marketing Power of Celebrities • Update on trends, who's hot, the new techniques and opportunities
	SCIENCE & MARKETING • Neuro-science marketing research (MRI technology)
	PRODUCT PLACEMENT • Update on the new trends, opportunities, techniques.
	LEADERSHIP SKILLS • Advancing your career through business community networks • Improving your professional interpersonal skills • Personal Branding • Our book recommendations for professional marketers

Have a suggestion? If you have an idea for a good topic to include in our program, please drop us a line. We're always open to good ideal and readily accept suggestions on topics that marketing professionals are interested in knowing about.

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