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The Marketing Show examines the innovations, new developments and changes affecting marketing practise, theory, techniques and communications tools. See Program Preview for details.
Where is marketing going? What general trends do we see? Which ones do we need to pay attention to? Who's being affected most? What are the critical issues?
General trends in the world of advertising strategies, communication styles that are winning customers, who the hot agencies are, the award winners, the stars.
Are you Googling or being Googled? A close up look at where this fast paced new phenomenon is going. Developments you need to know, and those you don’t. What you need to do it right and be effective. What’s working and what’s not.
Concise review of what the guru’s are saying about branding in an ever more fragmented media marketplace. The tips you should know. The pitfalls that await if you don’t stay up to speed with the evolving consumer and thoughts from the experts.
Where are the media expenditures going? What are the current and future trends? What’s happening to TV advertising? How effective are new media? How to be effective in the world of new media possibilities.
Google is now taking in more than $6 billion a year in advertising revenues. A business that did not exist 4 years ago. Classic media vehicles arestruggling to match the contact measurements of the new interactive media. What will happen?
Digital, electronic, print, telephone, tv or in person? Direct marketing’s changing realities. Examine how the changes are affecting the pros & cons of each approach. What the professionals think is good for you.
Sponsorship of large top events is becoming more and more expensive. Is it worth the money? How to participate effectively at different levels. Planning and strategic tips for a successful sponsorship venture. Expert opinion on what to look out for.
What’s happening with research? Who’s got what? What’s interesting for whom? Short-cuts to useful research efforts that don’t cost a fortune.
Promotion is evolving with technology. What are the latest offerings? The latest techniques for applying them. What’s working with consumer and business to business.
Journalists are people too. How the new technologies are affecting public relations. New strategies to get the results you want.
Being successful as a marketing professional is more than simply creating good ideas. We examine workplace dynamics and look at how people are succeeding. We offer tips from the experts on how marketing professionals can advance their personal & professional agendas more effectively.
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