The Marketing Show's Geneva show is to be hosted by professional on-air broadcast journalist Jennifer Clickner (The BBC's WRG-FM in Geneva) who will be joined on the studio set by a Swiss broadcast journalist (to be named).

The Marketing Show's 2-day format means that we can include a wide variety of the world's top experts to provide us first hand insights into the changing world of marketing, media, communications, e-marketing and professional development.

Day 1's broadcast-news format includes all the speakers listed below with either live interviews by the show hosts, short presentations, demonstrations or video interviews together with the speakers' video clips, tables, charts and commentaries.

Day 2 enables the participant to go into more detail with the speakers of their choice in our interactive workshop format.

For our Geneva show, our invited speakers and presenters include:

• Marketing Genius, Peter Fisk, the UK’s new marketing guru, and author of the tantalizing new book, Marketing Genius, joins us to talk about how to create marketing genius.

• The Economist, Andreas Kluth, The Economist’s technology writer shares his insights on the changes in the media world and marketing.

• Com.in, Victoria Marchand, Editor in Chief of Swiss Romand’s communication industry magazine joins us gives us her views on what the changes in the media scene will look like in Switzerland.

• Prophet, Jeff Smith, partner at Prophet (David A. Aaker’s company) joins us to talk about the brand driven businesses.

• Instituto di Impresa, Bill Carney, Sr. Professor, joins us to talk about what is driving consumerism these days and the latest techniques to stimulate creative solutions to marketing challenges.

• Technorati, David Sifry, CEO of the leading internet portal for blogs, talks about how blogs are becoming part of company marketing strategies, the role they play and how to use them.

• Brand Science Institute, Nils Andres, Managing Director, and organizer of the recent World Conference on Word of Mouth (WOM) Marketing (Barcelona 18-19 May 2006) joins us to talk about WOM Marketing, how to set up and run effective word of mouth campaigns.

• Vanksengroup, Emmanual Vivier, Managing Director, LIGITINAME, Vanksenmedia, CultureBuzz and BuzzParadise talks to us about how to manage and protect brands online, as well as Bzz Marketing in Europe.

• Touchmind, Martin Dimiere, Managing Director Touchmind, voted best entrepreneurial company in Swiss Romande 2004, joins us to go through Search Engine Optimization and e-marketing.

• WebSideStory, San Francisco, One of America’s leading web agencies talks to us about the new developments your web site should have and just how much user information you can read with website statistics.

• Consultadores, Angel Reisgo, Chairman of Consultatores, Madrid, Spain, the world’s leading (and largest) firm specializing in advertising agency evaluation and selection for marketing firms, talks about the state of the advertising industry and how to make the right agency selection for your company.

• AnyScreen (NanoTv), Philippe Mottaz, Director and former TSR bureau chief, joins us to demonstrates streaming content to mobile telephones and talk about how advertising to the '3rd screen is already underway.

• Samsung, European Business Development Manager, demonstrates how marketing communications works your customer’s ‘third screen’, the mobile telephone

• ID Magasin, Siemon Scamell-Katz, Chairman, talks about winning strategies for new product development and customer focused design.

• DigiSoft, Fintan McKiernan, Sr. VP talks about the future of interactive TV as well as the future media audience measurement.

• Gyro International / HP, Martin Brophy, Managing Director Geneva office, joins us to talk about advances in personalized direct marketing that are improving effectiveness and response rates.

• KCSA Public Relations, Yin Chang, Managing Director talks to us about new strategies in public relations.

• The Marketing Leadership Council, John Buckie, of the Washington DC based Marketing Leadership Council talks about how companies are benefitting from shared access to marketing research.

• Rezonance, Geneviève Morand joins us to talk about strategies for effective, successful personal networking to achieve professional goals.

• International Coaching Federation, Virginia Williams, Heads the International Coaching Federation in Swiss Romande, discusses dynamics of personal coaching and how it can help executives to achieve their goals.

• Carroll Communications Coaching, Amy Carroll, Director of Skills to Success, demonstrates how to leverage your personal power in interactions with professional colleagues to get results you want.

• Simon Vetter, Author and Professional Consultant, This San Diego based Swiss national, author of the book, Stand Out - Branding Strategies for Business Professionals, joins us to talk about the strategies executives can employ to establish themselves more effectively within their organizations to better accomplish professional and personal goals.

• Neurosense., Dr. Gemma Calvert, Managing Director of Neurosense, UK, joins us to talks about the new technique of gauging response to selling messages by measuring brain activity via MRI scanner technology; ... and why large companies are lining up to purchase the service.

• Learning Company, Terry Small, Managing Director of this leading Canadian company, brings us up to date on some of the recent finds on how the brains works with marketing messages.

Other speakers will be added to the as they are confirmed. In addition, this list can change at any time due to the personal circumstances of the individual speakers. All changes will be posted to this page.