Daniela, who is a regular speaker at Cannes Lions and other top international marketing events, provides insights into global media trends with a critical eye on their creation, popularity, lifespan and marketing efficiency.

The fast pace of developments in the media industry with new production methods, cutting-edge technology and an overwhelming amount of advertising vehicles has been shaping the consumer's capacity to absorb any kind of message, whether created in an editorial or advertising context. Mainstream advertising goes non-traditional, print media goes viral. In this age of instant search, how old fashioned does a commercial break look to the 'Create, Share & Delete' generation?
 

The manifestation of speed media in the current development of where we stage our public persona via digital media holds the threat of fear-inducing scenarios of 360° surveillance. How does the consumer cope with the futuristic outlook of a media world in which everything seems to be public and nothing is private anymore? Panopticon or individual freedom of expression? Does the media industry's guiding light of 'branded utility' justify an unlimited use of hi-tech chips and codes and who are the consumers that voluntarily jump on the speed media bandwagon?

See her web site www.cowsinjackets.com
 

Using ROI Tools To Help Guide Your Marketing Investment Decisions

Brand Finance world’s leading independent brand valuation consultancy. They advise strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.

Itangible assets, most notably brands, are vital strategic and financial assets which marketers are increasingly being held accountable for managing and building. At the same time, finance directors and smart investors want greater understanding and disclosure of intangible asset values and marketing performance to improve their investment decisions.

David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as Financial Director of The Creative Business and then as Financial Director of WCRS & Partners.

He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years. David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance.

See more at www.brandfinance.com

Retail's new realities, winning strategies for your products at point of sale.

Siemon established TNS Magasin in 1991, following a number of years’ experience in retail and design. Sixteen years of research, using ground-breaking techniques, have shed light on previously unknown aspects of behaviour and as a result TNS Magasin has unparalleled insight into shoppers and the shopping process.

TNS Magasin now gives many leading brands and retailers a competitive edge through a combination of shopper research, analysis and recommendations; educational workshop programmes and strategic consultancy.  Clients include Birds Eye Walls, Camelot, Coca Cola, Diageo, EA Games, Heinz, Masterfoods, McDonalds, Nestlé, PepsiCo, Procter & Gamble, Unilever, United Biscuits, Walkers, Warburtons and Wrigley's.

Siemon himself is very much in demand internationally as a speaker and commentator because of his unique authority on the shopper and shopper-based business.

When he is not being a zealous advocate of embedding shopper insight and using it to drive strategy, Siemon’s interests include cricket and art.

Sweden’s new guru on international social trends talks about which consumer trends are important and what to do with them.

An expert on present and future trends

Magnus Lindkvist is a futurologist and lecturer within business intelligence and trends. He has an MSc. in Business and Economics from The Stockholm School of Economics and has studied at The School of Film, Television and Theatre at UCLA. Before founding Pattern Recognition, Magnus Lindkvist worked as a brand strategist at Differ and as a planner/account director and management group member at brand strategy agency Grow.

Further qualifications

Magnus Lindkvist is an active member of TED, a congregation and yearly seminar in California featuring some of the world’s foremost innovators, scientists, thinkers and artists among its members. Furthermore, Magnus Lindkvist is a course director at Stockholm School of Entrepreneurship, a collaborative partnership between Stockholm School of Economics, The Royal Institute of Technology, The University College of Arts, Crafts and Design and medical university Karolinska Institute.

Europe’s No.1 social media marketing company demonstrates which strategies are working.

Vanksen|Culture-buzz assist renowned brands in conceiving and implementing online and offline communication concepts that are creative, innovative, different and likely to generate positive word-of-mouth (WOM).

We believe in the “consum-actor”, the power of iconoclastic ideas, permission marketing, collaboration marketing (word-of-mouth),the power of communities, the combination of genres and 360° approaches.

Since 2002, numerous brands have honored us with their trust: Warner Bros., 20th Century Fox, Canal Plus, Nokia, LG, Symantec, Casio, Packard Bell, Ubisoft, France24, Passoã, Havana Club, Absolut, Kenzoki, Roxy, Nuxe, ArcelorMittal, BIC, P&G, Renault, Citroën, amongst many others in France and around the world.

Our expertise and know how is openly shared on our blog Culture-buzz.com. On this blog we analyze trends in national and international word-of-mouth marketing campaigns every day! Ranging: blog marketing, viral marketing, buzz marketing, guerrilla marketing and street marketing.

Creating customer / consumer value with online services and functionalities.

Popke Rein is head of ABN AMRO’s 3D Experience team. His primary focus is creating new business opportunities for ABN AMRO on 3D virtual worlds and making the organisation ready to adopt and adapt to this new channel.

Popke Rein (1976) studied Information Systems and Management at the Tilburg University. In the past he worked for ABN AMRO as change manager where he helped to redesign internal processes and to change organisational behaviour. During this period he introduced the wiki concept in the Services NL organization. In his last function he designed and implemented new processes and methods to align operational (IT) projects with the strategy of ABN AMRO’s Business Unit Netherlands.

Sustainable consumption: What it is, how it's affecting consumers and how businesses should respond.

Anthony is a researcher, writer and speaker on sustainable brands. He divides his time between WWF-UK, where he is a Senior Policy Adviser, and private engagements. With a background first in advertising (Saatchi, BMP) and then client-side marketing, Anthony also holds an MSc in Sustainable Development from Imperial College, London.

His ground-breaking report, “Let Them Eat Cake: Satisfying the new consumer appetite for responsible brands” (WWF, 2006) helped to create deep changes in the way brands approach environmental and social issues.

Anthony sits on the Steering Committee of the Chartered Institute of Marketing’s Sustainable Marketing working group, is a registered adviser to the UK Government's Foreign and Commonwealth Office, and is a judge in the International Advertising Association’s inaugural Socially Responsible Communications (SRC) awards. He is currently  working with the World Business Council for Sustainable Development to understand how businesses and consumers are responding to the challenge of sustainable consumption.

Anthony was previously Strategy Director of Clownfish, Global eBusiness Manager at AstraZeneca, Head of Marketing at PayPal and Marketing Director of toptable.co.uk.