The Marketing Show

Interactive WorkShop Schedule

Geneva, Friday, 1 September 2006

IATA International Business Center

7:45- 8:30

Registration, Coffee & Croissants

8:30 - 9:15

INTRODUCTORY PRESENTATION: "Why Marketing Should Take Center Stage", Peter Fisk

Peter Fisk, author of the new best-selling marketing business book, "Marketing Genius" [currently #1 on the Barnes & Noble best selling business books in the U.S.] and top strategic [He is a partner of The Foundation] consultant talks about why and how marketing and marketers need to be center stage of businesses strategy. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and led the global marketing consulting team of PA Consulting Group.

From his book he also talks about his insights in to how to create marketing genius; specifically applying the left- and right-brain genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line.

9:15 - 9:30

Coffee Break

9:30-10:45

Session A: INTERACTIVE WORKSHOPS [Choose from the following:]

	Google, Yahoo, MSN. How to Implement Effective, Optimized Search Engine Marketing Martin Demierre, Managing Director of Touchmind.
	Internal branding: Bringing your Brand to Life Within Your Organization Jeff Smith, Partner, Prophet
	More Effective Direct Marketing Results Thanks to Advances in Digital Printing Martin Brophy, General Manager, Gyro Europe.
	Becoming A Power Communicator Amy Carroll, Skills to Success

10:45 - 11:00

Coffee Break

11:00 - 12:15

Session B: INTERACTIVE WORKSHOPS [Choose from the following:]

	Creating Viral, Blogs, Bzz Marketing Campaigns in Europe Emmanuel Vivier, Managing Director, CultureBuzz
	How to Effectively Market Your Products & Service to Minorities in Europe Bill Carney, Sr. Professor of Marketing & Business Administration, Instituto de Empresa, Madrid Spain.
	MRI Research to Measure Your Communications Effectiveness with Consumers [Eng] Dr. Emma Calvert, Co-Founder, Neurosense
	7 Steps to Creating a Successful Communication Plan Silvie Leger, Managing Director Media Sphere
	Increase Your Professional Power Via Networking Geneviève Morand, CEO Rezonance.ch

12:15 - 13:45

Networking Lunch

13:45 - 15:00

Session C: INTERACTIVE WORKSHOPS [Choose from the following:]

	How To Define Emarketing Objectives & Strategies, Measure Your Results Martin Demierre, Managing Director of Touchmind.
	The Future of Brands Future Brand
	Why Shoppers, Not Consumers, Should be at the Center of Brand Thinking Siemon Scamell-Katz, Chairman, ID Magasin
	Marketers: How to Choose the Best Agency for you. Agencies: How to get it right. Angel Riesgo, President, Cesar Vachiano de la Concepion, EVP Groupo Consultores
	Becoming A Power Communicator Part II Amy Carroll, Skills to Success

15:00 - 15:15

Coffee Break

15:15 - 16:30

Session D: INTERACTIVE WORKSHOPS [Choose from the following:]

	How To Create Word of Mouth Campaigns Dr. Nils Andres, Managing Director, Brand Science Institute
	Touchpoint Strategy; Creating the Ultimate Customer Strategy Jeff Smith, Partner, Prophet
	How to Create and Manage Content for Telephone Advertising Philippe Mottaz, Directeur, AnyScreen
	You & The Media: Methods for Press Relations and Interview Techiques Silvie Leger, Managing Director Media Sphere
	Catalytic Personal Marketing Plans for Marketing Professionals – The 7 C’s of Success Virginia Williams, International Coaching Federation

16:30 - 16:45

Coffee Break

16:45 - 18:00

Session E: INTERACTIVE WORKSHOPS [Choose from the following:]

	How To Monitor & Protect Your Brand Line David Pihen, Managing Director, Legitname
	The Future of Brands Future Brand
	Why Shoppers, Not Consumers, Should be at the Center of Brand Thinking Siemon Scamell-Katz, Chairman, ID Magasin
	More Effective Direct Marketing Results Thanks to Advances in Digital Printing Martin Brophy, General Manager, Gyro Europe.
	More Effective Presentations Thru Better Tools Using MediaGunn Software Daniel Gerchman, MediaGun

18:00 - 19:00

Prosecco & Wine